Website Analytics & Performance Tracking: Smarter Data, Better Decisions, and Higher Conversions

Master website analytics and performance tracking with this actionable guide to GA4, user behavior tools, and conversion-boosting strategies.

Smarter tracking, better data, higher conversions — without the guesswork

Why website analytics matter more than ever

Brands that win aren’t the ones guessing what works — they’re the ones using real website analytics to understand behavior, spot friction, and improve conversions fast.

Without proper website performance tracking, you could be losing sales daily and not even know it. Small issues like slow load times, broken buttons, or confusing CTAs silently kill your results.

Don’t let invisible issues drain your growth. Start tracking the metrics that actually matter.

Are you tired of guessing why your website isn’t converting?

If you’re pouring time and money into marketing without clear results, the problem isn’t your strategy — it’s your website analytics setup.

This step-by-step ebook, Website Analytics & Performance Tracking, helps you move from data overwhelm to confident, conversion-focused decision-making.

What you’ll learn

  • Set Up GA4 With Confidence

    Learn how to configure Google Analytics 4 properly so you’re tracking real data, not noise.

  • Track Metrics That Matter

    Cut through vanity metrics and focus on the KPIs that actually impact traffic, engagement, and sales.

  • Understand Traffic Sources

    Identify exactly where your users are coming from and how each channel performs.

  • Follow the User Journey

    Use data to map how visitors navigate your site — and where they drop off.

  • Track Conversions Accurately

    Monitor button clicks, form submissions, purchases, and more using GA4 and Tag Manager.

  • Use Behavior Tools Like a Pro

    Leverage heatmaps, scrollmaps, and session recordings to see what users do — and why.

  • Fix What’s Slowing You Down

    Improve page speed, mobile performance, and technical issues that hurt SEO and conversions.

  • Build Dashboards That Drive Action

    Create simple, visual reports that highlight what’s working and what needs attention.

  • Make Smarter, Faster Decisions

    Use your analytics setup as a performance engine to test, refine, and grow with clarity.

Your Investment: Just £57 £27

Get the complete, actionable guide to website analytics and performance tracking for less than the cost of a dinner out.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes to go deeper on every chapter
✅ Glossary of key terms
✅ Analytics Tools Stack for Digital Marketers
✅ Ecommerce Analytics Deep Dive
✅ Goal Tracking for Service-Based Businesses
✅ Monthly Analytics Rituals & Team Communication
✅ Using AI for Smarter Analytics Insights