About Digital Marketing Handbooks

A woman with long, wavy hair smiling, surrounded by speech bubbles that describe her as a digital marketing expert, data-driven marketer, and digital marketing teacher.

Digital marketing changes fast—and learning it shouldn’t take years of guesswork.

Hi, I’m Karsyn. I’ve worked in digital marketing for over a decade. I’ve run campaigns, tested every tool under the sun, and even earned a Master’s degree in the field. And yet, I still found myself thinking:
“Why does no one teach this in a way that actually makes sense?”

Most of the resources out there were too vague, too high-level, or so padded with fluff that the real value was buried. I learned the skills that mattered the slow way—through trial, error, and a lot of Google searches.

So I created Digital Marketing Handbooks to change that.

Row of digital marketing strategies and tools representation with colorful infographic cards, including advertising, TikTok, Facebook, email marketing, YouTube advertising, Pinterest marketing, Google shopping, SEO, lead generation, website analytics, and Instagram content.

What makes these handbooks different

Each handbook is clear, practical, and grounded in real-world marketing know-how. You’ll get step-by-step strategies, easy-to-follow frameworks, and ready-to-use checklists—no fluff, no endless video modules, and no guesswork.

Each one also comes with a podcast version of every chapter—so if you’d rather listen while walking the dog or driving, you’re covered.

There are currently over 60+ handbooks (and counting), covering:

  • SEO & Website Management

  • Google Ads, Display, Search, Performance Max, and more

  • Social Media Marketing: Instagram, TikTok, Pinterest, LinkedIn, YouTube, Facebook

  • Email Marketing & Automation

  • Lead Management, Funnels, and Tracking

  • Analytics, Tag Manager, Looker Studio & Optimization

Digital marketing doesn’t have to be confusing.

You just need the right handbook.