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TikTok Ads & Paid Strategies

Running Profitable Campaigns and Scaling Your Business

Master TikTok Ads with confidence—learn how to launch, optimize, and scale campaigns that actually convert. This step-by-step guide gives you everything you need to turn ad spend into real business growth.

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Run smarter TikTok ads. Scale faster. Convert more.

Struggling to make TikTok ads work? You’re not alone.

Running paid ads on TikTok can feel overwhelming—especially if you're used to platforms like Facebook or Instagram. Maybe you've tried launching a campaign, but the results just aren’t there. Or worse, your ads are getting clicks but no real conversions.

Sound familiar?

  • You’re not sure how to structure your campaigns for success

  • You’ve wasted budget on ads that didn’t perform

  • Your targeting feels like guesswork

  • Your creatives aren’t converting—and you don’t know why

  • You’re worried about scaling too fast and breaking everything

  • You’ve installed the TikTok Pixel... but aren’t even sure it’s working properly

Person holding a white tablet displaying a document titled 'Why TikTok Ads Are a Game-Changer for Growth' at a dark wooden desk. The desk also has a white keyboard, a brown notebook with a green pen, and a clipboard with lined paper and yellow and orange sticky notes.

The only TikTok ads guide you’ll actually use

You don’t need another vague “TikTok hacks” list—you need a proven, step-by-step playbook.

This ebook was designed to help marketers, creators, and business owners build TikTok ad campaigns that actually work.

It’s packed with practical strategies, clear examples, and actionable tactics you can implement immediately—whether you're launching your first ad or scaling to six figures.

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What you’ll learn

  • Set Up Winning Campaigns

    Learn how to structure TikTok ad campaigns that align with your business goals and maximize ROI.

  • Target the Right Audience

    Use TikTok’s algorithm-driven tools to reach people who are most likely to engage and convert.

  • Create High-Converting Ad Creatives

    Craft native-style videos that stop the scroll and drive real action—without needing fancy production.

  • Retarget Warm Leads

    Build smart retargeting sequences that turn viewers into buyers using Custom Audiences and Spark Ads.

  • Optimize Like a Pro

    Track the right metrics and make data-driven adjustments that lower your costs and boost performance.

  • Install and Use the TikTok Pixel

    Set up accurate tracking so you know exactly what’s working (and what’s wasting money).

  • Fix Underperforming Ads

    Quickly identify why your ads aren’t delivering and apply proven fixes that bring campaigns back to life.

  • Scale Without Breaking Performance

    Use horizontal and vertical scaling strategies to grow your results without overwhelming the algorithm.

  • Avoid Common Mistakes

    Skip the guesswork by learning how to troubleshoot ad issues before they cost you time and budget.

Your Investment: Just £57 £27

Get the full TikTok Ads playbook—packed with proven strategies, templates, and expert guidance—for just £27.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes that walk you through each chapter

✅ A budgeting and scaling guide for long-term success

✅ A step-by-step campaign setup guide

✅ A TikTok ad creative template to improve conversions

✅ A troubleshooting checklist for fixing ad performance issues

✅ Ad tracking spreadsheet

✅ Glossary of Key Terms

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