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Lead Qualification & Scoring

Finding Sales-Ready Prospects Without Wasting Time

A practical, step-by-step handbook to help you identify, score, and prioritize the leads most likely to convert—so you can stop chasing and start closing with confidence.

A promotional graphic for a lead qualification and scoring guide, featuring a central tablet with a checklist and icons, surrounded by images of a spreadsheet, a mobile document, bonus chapters, and podcast episodes, all in a green-themed design.

Stop chasing leads. Start closing the right ones.

You’ll finally know when a lead is really ready

You don’t need more leads.
You need better ones.

If your inbox is full but your sales feel stuck, this is for you.

You’re showing up, posting content, growing your list…
But instead of hearing “I’m ready to buy,” you’re getting “Let me think about it.”

Here’s the truth: not every lead is meant to become a client.
And when you treat every lead like they’re ready, you drain your energy—and slow your growth.

It’s time for a smarter strategy.
One that helps you spot the right leads early, spend less time chasing, and turn more conversations into conversions.

Person holding a white tablet displaying an article about lead qualification on a wooden table, with a latte and sugar container nearby.

Why lead qualification is key to business growth

When you know how to score leads, tag behavior, and automate follow-ups, your sales process becomes lighter, faster, and more effective.

This ebook helps you:

  • Focus on warm and hot leads who are ready to invest

  • Stop wasting energy on cold leads who aren’t a fit

  • Improve your sales conversion rate with strategic outreach

  • Use email marketing segmentation to nurture smarter

  • Build a scalable, lead qualification funnel that works 24/7

A person holding a digital tablet displaying a book cover titled "Lead Qualification & Scoring" with the subtitle "Finding Sales-Ready Prospects Without Wasting Time," in a business meeting with three people in the background working at a table.

What you’ll learn

  • Qualify Leads With Confidence

    Learn how to quickly assess who’s a good fit and who’s not, so you can focus on the prospects that matter

  • Build a Lead Scoring System That Works

    Create a custom point-based system to identify sales-ready leads based on real actions, not guesswork

  • Segment Your Email List Strategically

    Use tagging and segmentation to deliver the right message to the right people at the right time

  • Spot Red Flags Early

    Recognize time-wasters and misaligned leads before they drain your energy or fill your calendar

  • Pre-Qualify High-Ticket Leads

    Ask the right questions and filter for commitment so your premium offers only attract serious buyers

  • Automate the Lead Qualification Process

    Set up email and CRM workflows that run in the background, surfacing your hottest leads automatically

  • Understand the Buyer Journey

    Identify where each lead is in the sales funnel and respond with messaging that matches their stage

  • Improve Sales Conversations With Data

    Use tags, scores, and engagement insights to personalize outreach and boost your close rate

  • Say Yes to Aligned Clients Only

    Build a sustainable, scalable sales system that fills your business with people who are ready, willing, and right for your offer.

Your Investment: Just £57 £27

Get the entire lead qualification system—templates, scoring rubrics, automation workflows, and scripts—for less than the cost of a single unqualified discovery call. This is a one-time payment that saves you hours of wasted effort and helps you close more of the right clients, faster.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes to go deeper on every chapter
✅ Glossary of key terms
✅ Email tagging cheat sheet
✅ Lead scoring worksheet and spreadsheet
✅ Pre-qualification form questions (copy_paste)
✅ Sales-readiness checklist (for digital or in-person offers)

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