Google Analytics 4 for Marketers: Track What Matters, Grow What Works

A 52-page clear, marketer-friendly guide + bonus tools that walk you through how to set up, navigate, and use Google Analytics 4 (GA4) to find real insights, improve performance, and grow what’s working — even if data isn’t your thing.

Tired of staring at analytics and wondering what it all means?

GA4 feels confusing, technical, and like a total time suck. Sound familiar?

You’re not alone.

The interface has changed. Reports look different. And let’s be real — it’s not exactly intuitive.

If you’ve ever thought:

  • “What am I supposed to be tracking?”

  • “Where do I find my traffic, conversions, or goals now?”

  • “How do I set up events without breaking something?”

  • “Can’t someone just show me what matters and why?”

That’s exactly why this guide exists.

GA4 is a marketer’s superpower — once you know how to use it

GA4 doesn’t have to feel overwhelming. This guide will help you track what matters, ditch the fluff, and start making smarter marketing decisions — with confidence.

What you’ll learn

Your Investment: Just £57 £27

For less than the cost of a single campaign misstep, you’ll get a proven roadmap to track what’s working and grow with purpose.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes for every chapter
✅ Glossary of Key Terms — no more Googling every acronym
✅ Common setup issues and how to fix them
✅ Keeping your data clean and your property organized
✅ Monthly checklist for reviewing your analytics setup
✅ Sampling, thresholds, and privacy limitations to be aware of