It’s time to write emails that actually get opened, read and clicked
You’ve sent the newsletter.
You’ve promoted your offer.
You’ve even tried a “clever” subject line...
But still? Crickets.
If you’ve ever thought:
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“Why isn’t anyone opening these?”
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“I don’t want to sound salesy or annoying...”
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“What do I even say after they subscribe?”
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“Is anyone reading this??”
This handbook is for you.
If your emails feel like they’re going into the void… you’re not alone.
Whether you’re promoting a product, launching a course, or simply trying to stay top-of-mind — your emails should feel like a conversation, not a pitch.
The truth? Great email copy isn’t about fancy words. It’s about real connection.
What you’ll learn
Crafting Subject Lines That Demand Attention
Stop the scroll, increase opens
Writing Emails That Feel Personal (Not Promotional)
Build trust, not resistance
Storytelling That Sells
Sell your offer naturally through story
The Perfect Email Structure
What to include, where to put it, and how to guide the reader to action
Personalization Techniques That Actually Work
Beyond just first names
Sales Emails That Don’t Feel Like Sales Emails
Pitch without pressure
Email Copy Mistakes to Avoid
What’s killing your engagement (and how to fix it fast)
✅ Exclusive podcast episodes that deep-dive each chapter
✅ Post-Purchase Follow-Up Email – Turn buyers into loyal fans
✅ Re-Engagement Email – Win back inactive subscribers
✅ Sales Email That Drives Desire + Action
✅ Weekly Newsletter Layout Template – Stay consistent and valuable
✅ Welcome Email That Makes an Unforgettable First Impression
✅ Glossary of Key Terms (no more Googling mid-draft)
No more guesswork. Just real connection, real results, and emails you’ll be proud to send.