
Ready to run LinkedIn ads that actually convert?
LinkedIn ads are powerful — but they’re also expensive if you don’t know what you’re doing.
If you’ve ever thought:
“I boosted a post… and nothing happened.”
“The CPC is too high and I’m not seeing ROI.”
“There are so many formats — which one should I even use?”
“I know my audience is on LinkedIn… but I can’t seem to reach them.”
This guide was made for you.
Running LinkedIn ads without results? You’re not alone.


Whether you’re brand new to ads or looking to scale smarter, this guide gives you the full roadmap to turn clicks into clients — with no budget wasted.
Imagine knowing exactly which ad type to use — and when
What you’ll learn
Getting Started with Campaign Manager
Set up the right way from Day 1
Choosing the Right Campaign Objectives
Awareness, leads, traffic? Here’s how to decide
Advanced Targeting Strategies
Reach exactly who you want, when you want
Sponsored Content Ads
The go-to format for visibility, clicks, and conversions
Text Ads
The underrated ad type with low cost and high reach
Video Ads
Boost brand authority and engagement
Message Ads (InMail)
Get into inboxes and start real conversations
Conversation Ads
Let your audience choose their path in a chat-style format
Carousel Ads
Tell your story slide by slide
Lead Gen Ads
Collect high-quality leads without sending users off-platform
Budgeting & Bidding
Maximize every pound/dollar/euro of ad spend
Ad Analytics & Optimization
Track what matters, improve what isn’t working

✅ Exclusive podcast episodes to go deeper into every chapter
✅ Budgeting + Bidding Cheat Sheet – Know what to set, and why
✅ Lead Tracking Template – Monitor your ad performance at a glance
✅ Pre-Launch Checklist – Avoid rookie mistakes before you hit publish
✅ Troubleshooting Guide – Fix underperforming campaigns with clarity and ease
✅ Glossary of Key Terms — finally understand LinkedIn ad-speak
This is everything you need to build a LinkedIn ad strategy that’s profitable, sustainable, and scalable.
Plus! You’ll get exclusive bonuses worth £30 for FREE
Ready to run LinkedIn ads that actually convert?
Grab your ebook + templates + tools and start launching campaigns that drive real ROI.
Let’s stop wasting budget — and start running ads that grow your business.