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LinkedIn Personal Branding Playbook

A Step-by-Step Guide to Building Authority and Attracting Clients

A 46-page actionable guide + bonus tools to help you go from invisible to influential — with a personal brand that’s authentic, strategic, and designed to grow with you.

Digital marketing promotional graphic for LinkedIn personal branding guide, featuring a tablet with branding info, highlighting bonus chapters, value-packed pages, and exclusive podcast episodes.

You are your brand — let LinkedIn work for you

Feeling like you're doing all the right things — but still not getting noticed?

You’ve updated your profile.
You’ve made a few posts.
You’ve started building your network…

But still:

  • You’re not attracting the right clients, roles, or connections

  • You feel awkward posting — or just stuck on what to say

  • You second-guess your credibility

  • You know you should be showing up more… but where do you even begin?

You're not alone — and you're definitely not behind.

A tablet displaying a document about personal branding rests on a wooden table. Nearby, there is a white stylus, a glass of water, a cup of coffee with latte art, and a small wooden tray with white coconut balls.

Building a personal brand on LinkedIn doesn’t mean being loud — it means being intentional

Learn how to build a personal brand that attracts dream clients, career-changing opportunities, and real recognition — without pretending to be someone you’re not.

A person holding a tablet showing a book cover titled 'LinkedIn Personal Branding Playlist: A step-by-step guide to building authority and attracting clients' in a meeting room with three women sitting at the table and a computer monitor in the background.

What you’ll learn

  • Optimizing Your Profile for Visibility + Credibility

    First impressions matter, let’s make yours magnetic

  • Crafting an “About” Section That Attracts

    Your story, positioned for opportunity

  • Creating Authority-Driven Content

    Show up as a go-to, not a “me too”

  • The Art of Engagement

    How to grow a warm, loyal audience

  • Building Your Network from Scratch

    Make the right connections, not just random ones

  • Turning Conversations Into Clients or Career Leads

    The art of moving from chat to conversion

  • Using LinkedIn’s Hidden Features to Grow Faster

    Tools that boost visibility and reach

  • Overcoming Mindset Blocks

    Confidence-building strategies for showing up consistently

Your Investment: Just £57 £27

For the price of one takeout lunch, you get a fully mapped-out personal branding strategy — one that can open doors, start conversations, and bring real opportunities straight to you.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes to go deeper into each chapter

✅ Profile Optimization Quick Guide – Everything to fix, fast

✅ Engagement & Networking Checklist – Know exactly how to build real visibility

✅ Step-by-Step Client Attraction Plan – Use your profile and content to grow your business or career

✅ Daily + Weekly Content Planning Checklists – Stay consistent, even on busy weeks

✅ Glossary of Key LinkedIn Terms so you’re never stuck or confused​

This isn’t just a guide — it’s a repeatable system for long-term success on LinkedIn.

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