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LinkedIn Advertising Blueprint

How to Use Every Ad Format for Maximum ROI

A 70-page deep-dive ebook + bonus tools that walk you step-by-step through every LinkedIn ad format, campaign strategy, and targeting trick to help you launch, optimize, and scale profitable ads with total confidence.

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Ready to run LinkedIn ads that actually convert?

Running LinkedIn ads without results? You’re not alone.

LinkedIn ads are powerful — but they’re also expensive if you don’t know what you’re doing.

If you’ve ever thought:

  • “I boosted a post… and nothing happened.”

  • “The CPC is too high and I’m not seeing ROI.”

  • “There are so many formats — which one should I even use?”

  • “I know my audience is on LinkedIn… but I can’t seem to reach them.”

This guide was made for you.

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Imagine knowing exactly which ad type to use — and when

Whether you’re brand new to ads or looking to scale smarter, this guide gives you the full roadmap to turn clicks into clients — with no budget wasted.

Tablet screen displaying a digital marketing eBook titled 'LinkedIn Advertising Blueprint' with the subtitle 'How to use every ad format for maximum ROI', held in front of a meeting room with people sitting at a table.

What you’ll learn

  • Getting Started with Campaign Manager

    Set up the right way from Day 1

  • Choosing the Right Campaign Objectives

    Awareness, leads, traffic? Here’s how to decide

  • Advanced Targeting Strategies

    Reach exactly who you want, when you want

  • Sponsored Content Ads

    The go-to format for visibility, clicks, and conversions

  • Text Ads

    The underrated ad type with low cost and high reach

  • Video Ads

    Boost brand authority and engagement

  • Message Ads (InMail)

    Get into inboxes and start real conversations

  • Conversation Ads

    Let your audience choose their path in a chat-style format

  • Carousel Ads

    Tell your story slide by slide

  • Lead Gen Ads

    Collect high-quality leads without sending users off-platform

  • Budgeting & Bidding

    Maximize every pound/dollar/euro of ad spend

  • Ad Analytics & Optimization

    Track what matters, improve what isn’t working

Your Investment: Just £57 £27

A complete LinkedIn ads education — for less than the cost of one click on the wrong campaign.

Plus! You’ll get exclusive bonuses worth £30 for FREE

✅ Exclusive podcast episodes to go deeper into every chapter

✅ Budgeting + Bidding Cheat Sheet – Know what to set, and why

✅ Lead Tracking Template – Monitor your ad performance at a glance

✅ Pre-Launch Checklist – Avoid rookie mistakes before you hit publish

✅ Troubleshooting Guide – Fix underperforming campaigns with clarity and ease

✅ Glossary of Key Terms — finally understand LinkedIn ad-speak

This is everything you need to build a LinkedIn ad strategy that’s profitable, sustainable, and scalable.

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