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LinkedIn Advertising Blueprint

How to Use Every Ad Format for Maximum ROI

A deep-dive ebook + bonus tools that walk you step-by-step through every LinkedIn ad format, campaign strategy, and targeting trick to help you launch, optimize, and scale profitable ads with total confidence.

Download the handbook
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Ready to run LinkedIn ads that actually convert?

Running LinkedIn ads without results? You’re not alone.

LinkedIn ads are powerful but they’re also expensive if you don’t know what you’re doing.

If you’ve ever thought:

  • “I boosted a post… and nothing happened.”

  • “The CPC is too high and I’m not seeing ROI.”

  • “There are so many formats — which one should I even use?”

  • “I know my audience is on LinkedIn… but I can’t seem to reach them.”

This guide was made for you.

Person holding a white tablet with a document displayed on the screen, surrounded by a computer keyboard, mouse, potted plant, small container of office supplies, clipboard with pen, and stylus on a white desk.

Imagine knowing exactly which ad type to use and when

Whether you’re brand new to ads or looking to scale smarter, this guide gives you the full roadmap to turn clicks into clients with no budget wasted.

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What you’ll learn

  • Getting Started with Campaign Manager

    Set up the right way from Day 1

  • Choosing the Right Campaign Objectives

    Awareness, leads, traffic? Here’s how to decide

  • Advanced Targeting Strategies

    Reach exactly who you want, when you want

  • Sponsored Content Ads

    The go-to format for visibility, clicks, and conversions

  • Text Ads

    The underrated ad type with low cost and high reach

  • Video Ads

    Boost brand authority and engagement

  • Message Ads (InMail)

    Get into inboxes and start real conversations

  • Conversation Ads

    Let your audience choose their path in a chat-style format

  • Carousel Ads

    Tell your story slide by slide

  • Lead Gen Ads

    Collect high-quality leads without sending users off-platform

  • Budgeting & Bidding

    Maximize every pound/dollar/euro of ad spend

  • Ad Analytics & Optimization

    Track what matters, improve what isn’t working

Your Investment: Just £9.99

A complete LinkedIn ads education for less than the cost of one click on the wrong campaign.

Download the handbook

Plus! You’ll get exclusive bonuses

✅ Exclusive podcast episodes to go deeper into every chapter

✅ Budgeting + Bidding Cheat Sheet

✅ Lead Tracking Template

✅ Pre-Launch Checklist

✅ Troubleshooting Guide

✅ Glossary of Key Terms

This is everything you need to build a LinkedIn ad strategy that’s profitable, sustainable, and scalable.

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