Behind-the-Scenes Instagram Live Ideas to Showcase Your Brand's Authenticity

In today’s world, where audiences crave genuine connections and real stories, showing the human side of your brand is more important than ever. And what better way to do this than through a behind-the-scenes (BTS) Instagram Live session? It’s raw, it’s real, and it’s an opportunity to build transparency and trust with your audience.

Ready to take your followers behind the curtain? Let’s dive into some creative ideas for Instagram Live that will make your brand shine with authenticity.

Why Behind-the-Scenes Content Wins Hearts

Audiences are drawn to brands that feel approachable and relatable. Behind-the-scenes content breaks down the polished exterior of curated feeds and reveals the humanity behind the brand. Here’s why BTS content is a game-changer:

• Builds Trust: Transparency fosters credibility. When people see how your brand operates, they’re more likely to believe in your mission and products.

• Creates Connections: Sharing your journey, struggles, or processes helps followers relate to your brand on a personal level.

• Drives Engagement: Live sessions are interactive, giving your audience a chance to ask questions and feel involved.

Creative Behind-the-Scenes Instagram Live Ideas

1. A Day in the Life of Your Team

Let your audience see the people who make your brand tick. Whether it’s a morning team meeting, product brainstorming session, or a glimpse into your team’s workflow, this type of content humanizes your brand.

• What to Include:

  • Introduce team members and their roles.

  • Share fun facts or quirky traditions your team has.

  • Highlight moments of collaboration or creativity.

• Engagement Tip: Encourage viewers to ask your team questions about their roles or experiences.

2. Product Creation or Packaging Process

Do you handcraft your products? Are there intricate steps that go into making what you sell? Showcasing your process adds value and appreciation for your work.

• What to Include:

  • Demonstrate key steps in creating or packaging your products.

  • Highlight the care and detail that goes into your work.

  • Share the story behind your product’s inspiration.

• Engagement Tip: Use polls or questions to let viewers vote on product features or packaging designs.

3. Behind-the-Scenes of a Photoshoot

Give followers a peek at how you capture the visuals they love. This can include everything from setting up props to capturing those perfect angles.

• What to Include:

  • Show the setup process for a photoshoot.

  • Share tips on lighting, styling, or equipment.

  • Let viewers see the outtakes for a dose of humor.

• Engagement Tip: Ask your audience to vote on their favorite shot or concept.

4. Event Preparation

Hosting an event? Whether it’s a product launch, pop-up shop, or workshop, showing the lead-up to the event builds excitement and anticipation.

• What to Include:

  • Share snippets of setting up decorations or displays.

  • Interview team members about their event prep roles.

  • Give viewers a sneak peek at exclusive event details.

• Engagement Tip: Offer a special promo code or prize for viewers who tune in.

5. Sneak Peek of New Products or Services

Go live to reveal what’s coming next for your brand. Sharing sneak peeks generates buzz and makes your audience feel like insiders.

• What to Include:

  • Show prototypes, sketches, or behind-the-scenes testing.

  • Explain the inspiration behind the new product.

  • Ask for real-time feedback from your viewers.

• Engagement Tip: Use a countdown sticker in your Stories to promote the Live session in advance.

6. Meet the Founder or Leadership Team

Letting your audience connect with the people behind the vision can build a deeper connection to your brand. Share personal stories, company values, and the journey so far.

• What to Include:

  • Share the founder’s story and why the brand was started.

  • Talk about challenges, milestones, or lessons learned.

  • Answer live questions about your brand’s mission and future.

• Engagement Tip: Create a Q&A sticker in Stories before going Live to gather questions from your audience.

7. Office or Workspace Tour

Whether it’s a cozy home office, a bustling workshop, or a sleek corporate setting, taking your audience on a virtual tour can foster curiosity and connection.

• What to Include:

  • Highlight unique elements of your workspace.

  • Showcase tools, equipment, or decor that reflect your brand’s personality.

  • Explain how your workspace contributes to your process.

• Engagement Tip: Run a contest for followers to guess a fun fact about your space before the Live session.

Tips for a Successful Behind-the-Scenes Instagram Live

1. Plan, But Stay Flexible: Have a loose outline of what you’ll cover, but be prepared to go with the flow based on audience interaction.

2. Promote Ahead of Time: Use Stories, posts, and countdowns to build anticipation for your Live session.

3. Engage with Viewers: Respond to comments and shout out usernames to make the experience interactive and personal.

4. Keep It Real: Don’t worry about perfection—audiences appreciate authenticity and relatability.

5. Save and Repurpose: Post your Live session to IGTV or Highlights so followers who missed it can watch later.

Final Thoughts: Let Your Brand’s Personality Shine

Behind-the-scenes Instagram Lives are more than just content—they’re a way to invite your audience into your world. By showing your processes, team, and values, you’re not just selling a product; you’re building a relationship. Transparency isn’t just trendy; it’s essential in creating a brand that people trust and champion.

So, what will your next behind-the-scenes Live be about? Whether it’s a product reveal, a workspace tour, or a team feature, your audience is ready to connect. Open the door, go Live, and let your authenticity shine! ✨